I got some puzzled remarks about my last blog article, “The Illusion of Economic theories - the Real Lesson of 2008”. Some reader questioned what it had to do with the Internet and web design/development.
Well, first, I made the decision when I decided to write a personal blog that it wouldn’t be solely about my business activities. Some of the articles would be about broader, important subjects. At the present moment, we are facing a historic and difficult economic period. Many people are very confused about what to do with their personal investments. So, I thought it was the right moment to write something about the situation.
However, there was another important point in my last article: it was connected to how multimedia can be used to grow your business. An example of this can be seen by how both Andrew Horowitz and Peter Schiff have used multimedia.
Podcasting for Market Presence
Andrew Horowitz over the past 18 months has built one of the leading financial/business podcasts, “The Disciplined Investor,” on iTunes. This podcast has a listener base in the thousands. In traditional media terms, this level of listener base would have been seen as being too small and specialized for it to be made. However, modern technology makes it very easy and cheap, compared to a couple of years ago, to make this type of podcast. Andrew has obtained enormous public exposure in the financial industry and the general investment community. It would not have been possible or affordable for Horowitz to obtain this level of publicity a couple of years ago. This is a clear example of the power of modern multimedia.Video for Online Cross-Pollination
Peter Schiff is another financial expert who has used traditional and new forms of multimedia to develop and grow his business, Euro Pacific Capital. Peter has become a very popular guest on a number of the specialized financial television channels like Bloomberg. However, before television Peter used online video to really promote not only himself but also his business. Just do a search on YouTube using "Peter Schiff". You will see page after page of online video of Peter. He also has used his own company’s website as a central media portal for all the separate media formats that he has used to promote not only himself but also his company.I personally feel that these two individuals have clearly shown the power of modern multimedia. It does take time, commitment and a bit of money, but it is clearly possible for somebody who has something interesting to say and some presentation skills to build an online audience that can greatly help their own business.
